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Posts Tagged ‘entrepreneurship’

Top Ten Must Read Books for Web Entrepreneurs

February 10, 2010 |  by  |  eBusiness  |  Comments Off on Top Ten Must Read Books for Web Entrepreneurs

And here is my Must Read List for (Lean Startup) web entrepreneurs:

1. The Four Steps to the Epiphany – Steven Gary Blank (Customer Development)

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. – Steven Gary Blank

2. Kopf schlägt Kapital (Head Beats Capital) – Günter Faltin

3. The Second Bounce Of The Ball: Turning Risk into Opportunity – Ronald Cohen

I find the decision tree very helpful. It is one of the most helpful tools that I took from Harvard Business School – Ronald Cohen

4. Viral Loop: How Today’s Smartest Businesses Grow… – Adam L. Penenberg

…the first full year, they pulled in $600,000 in almost pure profit, and their revenue doubled each and every year that followed. (…) Two years later Hong and Young sold Hot or Not for $20 million. – Adam L. Penenberg

5. Agile Estimating and Planning – Mike Cohn

6. Design Web Interfaces – Theresa Neil, Bill Scott

7. Rocket Surgery Made Easy: Finding and Fixing Usability Problems – Steve Krug

When it comes to finding and fixing usability problems, if I had to choose between awesome analytics that could tell me exactly what my users are doing (but with no chance to know what they’re thinking while they’re doing it) or sitting with one user with the ability to hear what he’s thinking and ask probing questions, I’d take the one user every time. – Steve Krug

8. Crossing the Chasm – Geoffrey A. Moore

9. What Would Google Do? – Jeff Jarvis

10. The Age of Engage: Reinventing Marketing… – Denise Shiffman

Every Marketer must read this book [Age of Engage] – Eric Schmidt, CEO, Google

Lean Startup: Turning Risk into Opportunity

January 13, 2010 |  by  |  eBusiness  |  Comments Off on Lean Startup: Turning Risk into Opportunity

Das Lean Startup Framework von Eric Ries ist ein mächtiges Tool für Startups. Aktuell ist das Konzept des talentierten Entrepreneurs nicht nur in Harvard und Stanford ein Thema, denn viel Zeit und Geld kann mit den Lean Startup Methoden nicht nur in Startups gespart werden. Auch Features, die keiner braucht, können so vermieden werden. Eric vereint eine Reihe von Ideen und Techniken, die vom Ansatz her ursprünglich vom Lean Management aus der Autoindustrie stammen und über den Umweg von SCRUM Agiler Softwareentwicklung und Dave McClures AARRR Startup Metric zu Steve Blank’s unverzichtbarem Customer Development gefunden haben. Eric hat heute einen Post mit den wichtigsten Lean Startup Ressourcen gebloggt. Ein spannendes Thema, das auch hier in Deutschland seine Wellen schlagen wird. Eric ist nicht nur für Startups, sondern für jeden, der sich mit Innovationen beschäftigt ein Glücksfall.

A year ago, there was no lean startup movement. The term was known by maybe a few dozen people. Being an evangelist for these ideas earned me a regular diet of funny looks and patronizing comments. At that time, my wildest dreams did not include even a fraction of what’s happened since.

I continue to believe that the explosion of interest in the lean startup has very little to do with me. Rather, I see it as a reflection of a worldwide openness to new ideas about entrepreneurship. Recent economic events, technological change, and the rapid diffusion of information about the old models have combined to help us all realize just how important entrepreneurship is – and just how little we really know about it.

Dazu drei Beiträge, die es in sich haben: