Posts Tagged ‘engagement’

Top Ten Must Read Books for Web Entrepreneurs

February 10, 2010 |  by  |  eBusiness  |  Comments Off

And here is my Must Read List for (Lean Startup) web entrepreneurs:

1. The Four Steps to the Epiphany – Steven Gary Blank (Customer Development)

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. – Steven Gary Blank

2. Kopf schlägt Kapital (Head Beats Capital) – Günter Faltin

3. The Second Bounce Of The Ball: Turning Risk into Opportunity – Ronald Cohen

I find the decision tree very helpful. It is one of the most helpful tools that I took from Harvard Business School – Ronald Cohen

4. Viral Loop: How Today’s Smartest Businesses Grow… – Adam L. Penenberg

…the first full year, they pulled in $600,000 in almost pure profit, and their revenue doubled each and every year that followed. (…) Two years later Hong and Young sold Hot or Not for $20 million. – Adam L. Penenberg

5. Agile Estimating and Planning – Mike Cohn

6. Design Web Interfaces – Theresa Neil, Bill Scott

7. Rocket Surgery Made Easy: Finding and Fixing Usability Problems – Steve Krug

When it comes to finding and fixing usability problems, if I had to choose between awesome analytics that could tell me exactly what my users are doing (but with no chance to know what they’re thinking while they’re doing it) or sitting with one user with the ability to hear what he’s thinking and ask probing questions, I’d take the one user every time. – Steve Krug

8. Crossing the Chasm – Geoffrey A. Moore

9. What Would Google Do? – Jeff Jarvis

10. The Age of Engage: Reinventing Marketing… – Denise Shiffman

Every Marketer must read this book [Age of Engage] – Eric Schmidt, CEO, Google

The Amazon of Fashion

September 14, 2009 |  by  |  eBusiness  |  Comments Off

Fortune Magazine author John Brodie wrote in a readable story how Net-A-Poter is doing for $2,000 Calvin Klein dresses what Amazon did for “The Da Vinci Code” and iTunes for Coldplay.

Chic digital merchant Net-a-porter is proving that women will buy a $2,000 dress with just a click of a BlackBerry.

Traditionally designers have shown their spring collections in the fall (and fall collections in the spring) so that store buyers could place orders six months in advance (and magazine editors could likewise prepare their coverage). In the era of the iPhone, consumers can’t understand why they must wait so long for a product they have already seen on the runway.

Nor do consumers appreciate the mixed messages they receive from department stores and fashion magazines: Buyers at department stores generally base their orders on sales figures from the past, hoping to repeat their successes, while fashion editors often gravitate to the most avant-garde pieces, which will make dramatic pictures.

“So you have one industry that was very forward-thinking and one that was very backward-thinking, and stuck in the middle is the consumer who was being told what to buy but not necessarily where to find it,” says Massenet, whose editorial and buying teams travel to shows together. “So by creating a site that does both, we think the place where the time-starved consumer gets her fashion news will also be the place where she chooses to shop.”

Face(book) Time: 150 MIO User in 5 Jahren – das Handy brauchte dafür fast drei mal so lange

March 5, 2009 |  by  |  eBusiness  |  1 Comment

Zuckerberg’s not interested in selling to Microsoft; he wants to build the next Microsoft. And with 175 million “friends,” he’s off to a helluva start.

race_to_mass_market.gif

Keine Sättigung in Sicht – ganz im Gegenteil: 5 MIO neue User jede Woche.

facebook_difference.gif

Die komplette Cover Story aus der aktuellen Fortune Ausgabe ist ein journalistisches Highlight und hier frei im Internet zu lesen.

fortune.jpg

Nur das allein wäre zu wenig für Facebook und so ist in der aktuellen Ausgabe des Economist ebenfalls ein sehr interessanter Artikel mit dem Titel “Primates on Facebook“.

Thus an average man “one with 120 friends” generally responds to the postings of only seven of those friends by leaving comments on the posting individual’s photos, status messages or wall. An average woman is slightly more sociable, responding to ten. When it comes to two-way communication such as e-mails or chats, the average man interacts with only four people and the average woman with six. Among those Facebook users with 500 friends, these numbers are somewhat higher, but not hugely so. Men leave comments for 17 friends, women for 26. Men communicate with ten, women with 16.

Hier wird die Dunbar Number aufgegriffen – wie viele Freunde kann unser Gehirn vertragen? Spannend auch die Frage, welchen Einfluss digitale Freunde auf die Größe des realen Freundeskreis haben: demnach keinen?

Colgate, Mars und Nestle: wie Social Network Marketing in der Pet Branche funktioniert

February 20, 2009 |  by  |  eBusiness  |  Comments Off

Mit verschiedenen Ansätzen und diversen Brands investieren die großen Konzerne in nutzergetriebene Kommunikationskonzepte. Einige Beispiele für die Spannweite zeigen Pro Plan oder Hills. Eine gute Übersicht über die Aktivitäten habe ich in dem Blog PET BRANDS IM SOCIAL WEB zusammengetellt.