There’s a lot of noise out there about digitization. Agile, interdisciplinary teams and eveything lean should make it. But at the heart of all this effort, to be innovative and build new businesses or companies, the DNA starts with the abilty to evolve quickly, iterate your assumptions and validate your hypotheses to avoid building products nobody needs.
The Growth DNA Infografic PDF
According to Jeff Bezos in 2004 “If you double the number of experiments you do per year you’re going to double your inventiveness.”, there is a lot of truth in the quote of Wyatt Jenkins “Growth is simply a series of experiments“.
Is the most common web design concept a myth? Very interesting showcase:
We all know, people have learned to scroll. They did a long time ago, but still the ‘everything needs to be above the fold’ concept lingers on.
And here’s a dissent comment:
It’s well written, beautifully designed, but not realistic. Nearly all your arguments are invalid and unrealistic in a professional context.