Frank Schultheiss
Frank Schultheiss
Frank Schultheiss
Posts by Frank Schultheiss
TEAMSTYLES Shop in der Testphase
Aug 2nd
Der Sportartikelmarkt ist riesig. Mit TEAMSTYLES ist vor gut zwei Monaten ein Shop mit einem minimalen Feature Set an den Start gegangen, der in der Testphase nur den Bereich Trikotsätze für Jugendfußballteams abdeckt. Ein sehr komplexes Produkt, da neben den Trikots auch Shorts, Stuzen und meist auch die Beflockung mit unterschiedlichen Nummern, Spielernamen und Sponsorlogos dazugehören. Und das alles in unterschiedlichen Größen und Farben bzw. mit unterschiedlichen motiven. Aber auch eine sehr emotionale Sache in dreifacher Hinsicht: Sport, Kids und der Fashion Aspekt kommt noch dazu, wie das Video sehr schön zeigt. Das macht die Sache, neben der (perspektivischen) Marktgröße spannend! Wie die Idee entstand ist hier zu lesen.
E-Commerce treibt die Fashion Revolution
Sep 16th
Eine sehr gute Präsentation von Matthias Schrader, die beeindruckend zeigt, wie viel Fahrt der Fashion Commerce aufnimmt. Fast auf den Tag genau vor einem Jahr schrieb ich hier passend zum Thema über einen sehr lesenswerten Artikel über Net-A-Porter. Vor rund dreieinhalb Jahren machten wir die ersten Tests mit Videos zur Unterstützung im Sales Funnel, die jetzt auch im Fashion Commerce immer mehr zu sehen sind…
World Innovation Convention Ibiza 2010
Mar 10th
Putting consumers into the forefront of the strategy process to drive innovation to new heights.
The World Innovation Convention is probably the most exciting Event on Innovation for 2010 and destined to become a gateway for innovators from across key industries and diversified fields. Passion & vision for innovation is the issue at the amazing venue, Seafront Convention Hall Ibiza. The “Strategic Location” Ibiza itself is renowned as the world’s center of erotic gravitation… Here you find the World Innovation Convention Brochure and here the promotion code for a 20% discount. I am earlier in May in San Francisco at the Web 2.0 Expo, so I unfortunately can’t attend.
Foremost industry experts from European Commission, Virgin Galactic, Coca Cola, Mclaren, Philips, Intel, Basf, Pfizer, P&G and many others are invited to deliver latest insights into how these major brands are streamlining innovation to create products and brands that have a mass appeal for consumers.
Top Ten Must Read Books for Web Entrepreneurs
Feb 10th
And here is my Must Read List for (Lean Startup) web entrepreneurs:
1. The Four Steps to the Epiphany – Steven Gary Blank (Customer Development)
The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. – Steven Gary Blank
2. Kopf schlägt Kapital (Head Beats Capital) – Günter Faltin
3. The Second Bounce Of The Ball: Turning Risk into Opportunity – Ronald Cohen
I find the decision tree very helpful. It is one of the most helpful tools that I took from Harvard Business School – Ronald Cohen
4. Viral Loop: How Today’s Smartest Businesses Grow… – Adam L. Penenberg
…the first full year, they pulled in $600,000 in almost pure profit, and their revenue doubled each and every year that followed. (…) Two years later Hong and Young sold Hot or Not for $20 million. – Adam L. Penenberg
5. Agile Estimating and Planning – Mike Cohn
6. Design Web Interfaces – Theresa Neil, Bill Scott
7. Rocket Surgery Made Easy: Finding and Fixing Usability Problems – Steve Krug
When it comes to finding and fixing usability problems, if I had to choose between awesome analytics that could tell me exactly what my users are doing (but with no chance to know what they’re thinking while they’re doing it) or sitting with one user with the ability to hear what he’s thinking and ask probing questions, I’d take the one user every time. – Steve Krug
8. Crossing the Chasm – Geoffrey A. Moore
9. What Would Google Do? – Jeff Jarvis
10. The Age of Engage: Reinventing Marketing… – Denise Shiffman
Every Marketer must read this book [Age of Engage] – Eric Schmidt, CEO, Google
Is There Life Below 600 Pixel?
Feb 3rd
Is the most common web design concept a myth? Very interesting showcase:
We all know, people have learned to scroll. They did a long time ago, but still the ‘everything needs to be above the fold’ concept lingers on.
And here’s a dissent comment:
It’s well written, beautifully designed, but not realistic. Nearly all your arguments are invalid and unrealistic in a professional context.
reBuy Viral macht aus 1 & 1 = 3
Jan 19th
Vor knapp zwei Jahren habe ich beim DuMont/Madsack Venture Day die Gründer und das Konzept von reBuy kennengelernt und bin sofort zum Fan geworden. Der Plattform, die damals noch als trade-a-game unterwegs war, hatte ich in einem kurzen Post das rasante Durchstarten vorausgesagt und ich war nicht der einzige, den die Jungs beindruckt haben. Der Markenwechsel – von trade-a-game zu reBuy und eine zweite Finanzierungsrunde zeigen auch, wie dieses Video, dass die Richtung weiterhin stimmt.
Lean Startup: Turning Risk into Opportunity
Jan 13th
Das Lean Startup Framework von Eric Ries ist ein mächtiges Tool für Startups. Aktuell ist das Konzept des talentierten Entrepreneurs nicht nur in Harvard und Stanford ein Thema, denn viel Zeit und Geld kann mit den Lean Startup Methoden nicht nur in Startups gespart werden. Auch Features, die keiner braucht, können so vermieden werden. Eric vereint eine Reihe von Ideen und Techniken, die vom Ansatz her ursprünglich vom Lean Management aus der Autoindustrie stammen und über den Umweg von SCRUM Agiler Softwareentwicklung und Dave McClures AARRR Startup Metric zu Steve Blank’s unverzichtbarem Customer Development gefunden haben. Eric hat heute einen Post mit den wichtigsten Lean Startup Ressourcen gebloggt. Ein spannendes Thema, das auch hier in Deutschland seine Wellen schlagen wird. Eric ist nicht nur für Startups, sondern für jeden, der sich mit Innovationen beschäftigt ein Glücksfall.
Eric Ries in Stanford: Debunking Myths of Entrepreneurship
A year ago, there was no lean startup movement. The term was known by maybe a few dozen people. Being an evangelist for these ideas earned me a regular diet of funny looks and patronizing comments. At that time, my wildest dreams did not include even a fraction of what’s happened since.
I continue to believe that the explosion of interest in the lean startup has very little to do with me. Rather, I see it as a reflection of a worldwide openness to new ideas about entrepreneurship. Recent economic events, technological change, and the rapid diffusion of information about the old models have combined to help us all realize just how important entrepreneurship is – and just how little we really know about it.
Dazu drei Beiträge, die es in sich haben:
- Harvard Business Review: Is Entrepreneurship a Management Science?
- Methodologist: How to design your Business Model as a Lean Startup?
- Stanford’s Entrepreneurship Corner: Steve Blank, The Customer Development Process
The Amazon of Fashion
Sep 14th
Fortune Magazine author John Brodie wrote in a readable story how Net-A-Poter is doing for $2,000 Calvin Klein dresses what Amazon did for “The Da Vinci Code” and iTunes for Coldplay.
Chic digital merchant Net-a-porter is proving that women will buy a $2,000 dress with just a click of a BlackBerry.
Traditionally designers have shown their spring collections in the fall (and fall collections in the spring) so that store buyers could place orders six months in advance (and magazine editors could likewise prepare their coverage). In the era of the iPhone, consumers can’t understand why they must wait so long for a product they have already seen on the runway.
Nor do consumers appreciate the mixed messages they receive from department stores and fashion magazines: Buyers at department stores generally base their orders on sales figures from the past, hoping to repeat their successes, while fashion editors often gravitate to the most avant-garde pieces, which will make dramatic pictures.
“So you have one industry that was very forward-thinking and one that was very backward-thinking, and stuck in the middle is the consumer who was being told what to buy but not necessarily where to find it,” says Massenet, whose editorial and buying teams travel to shows together. “So by creating a site that does both, we think the place where the time-starved consumer gets her fashion news will also be the place where she chooses to shop.”
The Next Big Thing: VRM – The Reciprocal CRM
Jul 7th
VRM, or Vendor Relationship Management, is the reciprocal of CRM, or Customer Relationship Management, it provides customers with tools for engaging with vendors. Developing tools for customer independence and engagement with vendors seems to be next Big Thing.
Doc Sears wrote some catchy explanations in the VRM Blog:
What VRM proposes is shifting appropriate relationship responsibility to customers, for the simple reason that the customer is, for many purposes, the best point of integration for his or her own data and the best point of origination for what can be done with it.
For example, a customers VRM system should be able to say, globally, I want receipts emailed to me. Here is my email address. You can do business with me if you don’t share that address with anybody, and if you don’t send me unwanted emails. Sign here (digitally) if you agree to these terms. Yes, that may sound scary to sellers, but guess what? The customer-control horse left the seller’s barn as soon as the Internet came along. All that precious customer data that sellers think they own is a tiny fraction of what they can gain from customers in a relationship where both sides are open to whatever the other brings to the table. In other words, one in which the seller does not speak of acquiring, managing, controlling, owning or locking in customers as if they were slaves.
Much more money to be made in VRM than in CRM:
My point: it’s early. The Net is a giant zero between everything and everybody. It takes distance, connectivity and the costs of storage and distribution all toward zero. There is still plenty of money to be made at the commodity level (just ask Nick Carr, or Amazon), but that’s one more reason why the Giant Zero is a great place to build all kinds of new businesses. And why it’s still very, very early in what Craig Burton calls the terraforming of the Net’s new world.
The point [...] is that there is much more money to be made, in this Giant Zero world, in helping demand find and drive supply, than in helping supply find and drive demand. And that this will be much better for the supply side than the old system, where suppliers have to do it all.
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