Archive for February, 2010

Top Ten Must Read Books for Web Entrepreneurs

February 10, 2010 |  by  |  eBusiness  |  Comments Off

And here is my Must Read List for (Lean Startup) web entrepreneurs:

1. The Four Steps to the Epiphany – Steven Gary Blank (Customer Development)

The key contributors to an out-of-control burn rate is 1) hiring a sales force too early, 2) turning on the demand creation activities too early, 3) developing something other than the minimum feature set for first customer ship. – Steven Gary Blank

2. Kopf schlägt Kapital (Head Beats Capital) – Günter Faltin

3. The Second Bounce Of The Ball: Turning Risk into Opportunity – Ronald Cohen

I find the decision tree very helpful. It is one of the most helpful tools that I took from Harvard Business School – Ronald Cohen

4. Viral Loop: How Today’s Smartest Businesses Grow… – Adam L. Penenberg

…the first full year, they pulled in $600,000 in almost pure profit, and their revenue doubled each and every year that followed. (…) Two years later Hong and Young sold Hot or Not for $20 million. – Adam L. Penenberg

5. Agile Estimating and Planning – Mike Cohn

6. Design Web Interfaces – Theresa Neil, Bill Scott

7. Rocket Surgery Made Easy: Finding and Fixing Usability Problems – Steve Krug

When it comes to finding and fixing usability problems, if I had to choose between awesome analytics that could tell me exactly what my users are doing (but with no chance to know what they’re thinking while they’re doing it) or sitting with one user with the ability to hear what he’s thinking and ask probing questions, I’d take the one user every time. – Steve Krug

8. Crossing the Chasm – Geoffrey A. Moore

9. What Would Google Do? – Jeff Jarvis

10. The Age of Engage: Reinventing Marketing… – Denise Shiffman

Every Marketer must read this book [Age of Engage] – Eric Schmidt, CEO, Google

Is There Life Below 600 Pixel?

February 3, 2010 |  by  |  user experience  |  Comments Off

Is the most common web design concept a myth? Very interesting showcase:

We all know, people have learned to scroll. They did a long time ago, but still the ‘everything needs to be above the fold’ concept lingers on.

And here’s a dissent comment:

It’s well written, beautifully designed, but not realistic. Nearly all your arguments are invalid and unrealistic in a professional context.